Independent business valuations in Oakland for every need
Nielsen Valuation California delivers objective, defensible business valuations across Oakland, CA. Our opinions are grounded in facts. Not hunches or one-size-fits-all formulas, and prepared in full alignment with IRS guidance. Reach out for a customized quote.

Our Services in Oakland
We provide valuation support throughout Oakland and the East Bay for nearly every situation (we don’t perform startup-only valuations):
- Buying or selling a company
- Raising capital and investor due diligence
- Mergers & acquisitions
- Divorce-related business valuations
- Partner buyouts, buy–sell agreements & shareholder disputes
- Tax strategy & compliance
- Estate planning & succession
- Financing, lending & SBA support
- Restructuring or winding down a business
- Insurance and coverage determinations
- ESOP feasibility and transactions
- Litigation & dispute support
- Strategic planning & financial reporting
- And more


Why choose us for your Oakland business valuation?
Nielsen Valuation California serves Oakland and the greater Bay Area, making it easy to meet on-site, tour facilities, and understand your operations first-hand.
We start with the facts on the ground, then apply sound methods to reach a balanced, non-speculative conclusion that is fully aligned with IRS guidance. Our focus is on fair market value: what a willing buyer and seller would agree to, so your report has weight in negotiations and, when needed, in court.

No shortcuts. Ever.
Formula-driven appraisals and generic cap-rate tables might be fast, but they’re rarely defensible. We don’t do cookie-cutter work.
The IRS makes this clear in Revenue Ruling 59-60: credible valuations are not built on predetermined formulas, standardized capitalization rates, or theoretical marketability discounts.
That’s why every engagement at Nielsen Valuation California is completed with strict adherence to IRS guidance. It’s not optional. It’s essential.
We dig into how the company actually operates to determine what it’s really worth. The result for you: a valuation you can rely on, rooted in fair market value and reality, not wishful thinking.

Value that goes beyond the books
Taking the ledgers at face value misses the full picture. Even careful financials can hide distortions that matter to value.
To get to the truth, we normalize the numbers and look beneath the surface:
- Balance sheet: Book values rarely equal market values. We assess assets and liabilities at realistic, supportable levels.
- Income statements: One-offs, owner perks, and unusual items can cloud earnings. We adjust for what’s not representative.
After the financials are normalized, we apply the appropriate methods, and, where relevant, develop any discounts based on the actual circumstances rather than generic tables.

Methods that fit the situation
Valuation theory is broad; real businesses are specific. We select the approach, or combination of approaches, that best reflects how value is created in your company.
Core approaches include:
- Income approach – evaluates value based on earnings or cash flow
- Market approach – benchmarks against prices paid for comparable companies (Bay Area and beyond)
- Asset approach – centers on net asset value at market pricing
In Oakland assignments, we tailor how these methods are applied to match your purpose, industry, and stage so conclusions are strong, clear, and defensible.

Every Oakland valuation is customized
From the first call, you’ll get a personalized process. We begin with a complimentary 30-minute consultation to understand your goals and context, then propose a scope that fits, so you never pay for work you don’t need.
How much is my Oakland business worth?
Thinking about a sale? Market value is ultimately the price a real buyer will agree to. That is often different from a purely theoretical calculation.
Owners sometimes expect to be compensated for potential. Buyers, however, pay for what exists today and want to earn the upside they create in the future. A balanced, independent valuation helps align expectations with what the market will actually bear.
Another pitfall is survivorship bias. It’s tempting to point to breakout stories. Meta, Alphabet, Spotify, PayPa, and assume similar odds. Experienced buyers price the risk: only a small share of startups endure long-term, and that reality is reflected in offers.

Need a business valuation in Oakland?
Nielsen Valuation California provides unbiased, fair-market-value opinions you can stand behind. Book a free consultation today.
